River Cree Resort and Casino Implements Passport Technology’s Lush Loyalty Platform and Mira Player Enrollment Kiosks

Jul 2

LAS VEGAS, July 2, 2024 (VSNewsNetwork.com) - Passport Technology has announced that River Cree Resort & Casino has selected its Lush® loyalty and rewards platform and Mira® player enrollment kiosks. This marks the first international deployment of the Lush platform outside the United States.

Passport’s Lush loyalty platform provides casino operators with tools to enhance player acquisition, engagement, retention, and tier progression. "River Cree Resort & Casino is Canada’s premier gaming destination, and our players deserve the best experiences," stated Vik Mahajan, Chief Executive Officer for River Cree Resort & Casino. "For that reason, I am excited to partner with Lush® for an enhanced loyalty kiosk experience for our customers."

The Lush platform, described as the industry's first HTML5, cloud-based loyalty and rewards system, allows operators to customize branding, marketing, promotions, and gifting options through a secure web application. Features for River Cree’s customers will include patron self-service, a dynamic games library, comprehensive hotel offers, virtual drawings, and enrollment and reprint capabilities.

"We are blessed and beyond excited to expand our partnership with River Cree beyond traditional ATM and quasi cash services," stated Diallo Gordon, Chief Executive Officer for Passport. "Vik and his leadership team have been outstanding to work with and we are looking forward to a long, collaborative relationship built on service."

Chad Boynak, Chief Financial Officer and Chief Operations Officer for Passport, noted the significance of this deployment, stating, "This is the first international placement of our loyalty platform, and we will remain aggressive across Canada, the United Kingdom, and the European Union. We have invested heavily in Canada, growing our staff and an office in Alberta, where we have unique cross-sell opportunities, not just here, but across our global book of business."

For more information, visit www.passporttechnology.com.

Source: Passport Technology via Newswire