Sheila Hamilton of McDonald’s to Keynote at BrandSmart 2024 Conference

Sheila Hamilton, Marketing and Menu Lead – New Business Ventures at McDonald’s ● Sheila Hamilton of McDonald's to kick-off AMA Chicago’s 2024 BrandSmart Conference as its Keynote speaker. ● Photo Credit: American Marketing Association Chicago via Newswire

CHICAGO, March 14, 2024 (VSNewsNetwork.com) - The American Marketing Association Chicago (AMA Chicago) has announced Sheila Hamilton, Marketing and Menu Lead – New Business Ventures at McDonald’s, as the keynote speaker for the BrandSmart 2024 conference. This event, renowned for gathering innovators and thought leaders in the marketing and branding industry, will explore the future of brands in an experience-driven economy. Scheduled for April 25, 2024, at the AON Grand Ballroom at Navy Pier, the conference aims to provide actionable strategies for brand empowerment amidst the rapidly changing marketing landscape.

BrandSmart, now in its 22nd year, stands as the country's longest-running conference of its kind, with this year's theme focusing on “The Future of Brand in an Experience-Driven Economy.” The event underscores the importance of creating memorable experiences in enhancing customer engagement and loyalty. Produced by AMA Chicago, the largest AMA chapter in North America, BrandSmart 2024 promises a day filled with insightful industry expert panels and mainstage presentations.

AMA Chicago President Chris McGuire expressed enthusiasm for Hamilton’s participation, stating, “We are so pleased to welcome Sheila as our keynote speaker and anchor the conference around her marketing innovation and branding wisdom. The background she’ll be sharing on design thinking, speed-to-market, and customer experience transcends industries, and brand leaders from all marketing backgrounds will benefit from her insights.”

Hamilton’s keynote address, titled "Staying Grounded While Launching an Out-of-this-World Brand," is scheduled for 9:30 a.m. on the day of the conference. Additionally, she will host a LinkedIn Live session on the AMA Chicago channel on April 17th at 12:00 CDT.

The conference will also feature sessions on various topics, including the integration of AI with a human touch in marketing, the power of innovation in creativity, the significance of branding in the narrative economy, and strategies for future-proofing careers in marketing. Notable speakers include Jennifer Polk of Feeding America, Dan Moriarty of Chicago Fire, Meghan Hurley of Claire’s, Kristian A. Alomá, Ph.D., of Threadline, and Jennifer Wesley of Google.

Networking opportunities, a hallmark of the BrandSmart experience, will allow attendees to connect with marketing professionals from across the nation. “BrandSmart is a platform for knowledge sharing, but it’s also a meaningful source of connection and community for marketing leaders,” McGuire added.

For more information and to purchase tickets for BrandSmart 2024, visit https://brandsmart.amachicago.org.

Source: American Marketing Association Chicago via Newswire