U.S. Polo Assn. Sponsors Star-Studded Sports Illustrated Party in Las Vegas

Feb 16

Photo Credit: USPA Global Licensing Inc.

WEST PALM BEACH, Fla., February 16, 2024 (VSNewsNetwork.com) - U.S. Polo Assn., the official brand of the United States Polo Association (USPA), sponsored the Sports Illustrated: SI The Party Presented by Captain Morgan, held at XS Nightclub in Wynn Las Vegas. The event, headlined by The Chainsmokers and Kygo, was part of the festivities surrounding the 2024 Super Bowl.

The brand's involvement included sport-inspired activations and the provision of co-branded staff apparel featuring the U.S. Polo Assn.'s double horsemen logo. A highlight was a 3-D photobooth backdrop that allowed guests to engage with images from championship polo games.

J. Michael Prince, President and CEO of USPA Global, commented on the partnership, "U.S. Polo Assn. was thrilled to be part of such an iconic party this year to celebrate the Big Game in Las Vegas and to partner again with Sports Illustrated as we did previously on the SI Sports Awards. As a sport-inspired, global brand, this partnership for the Big Game is one that’s a great match with the DNA of U.S. Polo Assn."

The event attracted celebrities and sports figures, offering an immersive experience that combined music, sports, and entertainment. Stefanie Coroalles, Vice President of Global Brand Marketing for USPA Global, reflected on the event's success, "It was a blast seeing the crowd enjoy our sport-focused U.S. Polo Assn. activations, wear our iconic brand, participate in the VIP experience and party to The Chainsmokers and Kygo."

Tatum Mannion, Executive Director of Partnerships at Medium Rare, acknowledged the brand's contribution, "SI, Authentic Brands and Medium Rare are thankful to have U.S. Polo Assn. on board as our generous sponsor this year, for the very first time. It’s fantastic to have another industry-leading sports partner that has the same goal as we do, to inspire fans and consumers to enjoy the fusion of sports, music, and entertainment in one of the most exciting locations in the world, as we revved up for an incredible Big Game Weekend in Las Vegas this year."

For more information, visit www.uspoloassnglobal.com, www.SI.com and www.Medium-Rare.com.

Source: USPA Global Licensing Inc. via Newswire