Dan Gertsacov Appointed CEO of Big Green Egg

Apr 4

ATLANTA, April 4, 2024 (VSNewsNetwork.com) - Big Green Egg, a company that specializes in manufacturing for its kamado-style grills, has announced Dan Gertsacov as its new CEO, taking over from Ardy Arani who will now serve as Vice-Chairman. This leadership change coincides with the company's celebration of its 50th year in business.

Gertsacov, who previously served as President, has been responsible for steering the company's product development, marketing, omnichannel, and IT/digital strategies since last August. His profesional background includes leadership roles at Focus Brands, Arcos Dorados, McKinsey & Company, and Google. Notably, Gertsacov's early training as a professional chef and his passion for live-fire food culture have been pivotal in his career.

Reflecting on the transition, Ardy Arani expressed his confidence in Gertsacov's capabilities. "Dan and I have worked side-by-side for over a year, and it is clear that his experience, insights, and strategies will play an important role in shaping our business as we look to the future," said Arani.

Ed Fisher, Founder and Chairman of Big Green Egg, also commented on the appointment, highlighting Gertsacov's alignment with the company's ethos. "I am excited and pleased to see that the legacy of the company that I founded 50 years ago has been embraced by someone who is so passionate about what the Big Green Egg brand stands for, and is likewise committed to preserving our core values and love of live-fire cooking," Fisher remarked.

In his statement, Gertsacov shared his vision for the company's future. "I love this brand, our products, and the Egghead lifestyle of live-fire cooking. My goal is to build on our first 50 years, create even more shared experiences, and provide a platform for the Big Green Egg brand to continue to expand worldwide. We’re just getting started," he said.

As Big Green Egg embarks on its next chapter under Gertsacov's leadership, the company looks forward to fostering growth and innovation while maintaining its commitment to the community of live-fire cooking enthusiasts.

For further details, visit www.biggreenegg.com.

Source: Big Green Egg via Newswire