Heatseeker Launches to Revolutionize Market Research for Startups
Heatseeker co-founders Fiona Triaca (Left) and Kate O'Keeffe (Right) ● Photo Credit: Heatseeker
SYDNEY, March 26, 2024 (VSNewsNetwork.com) - Heatseeker, a new Australia-based startup, is set to challenge the traditional market research industry by offering startups real-time insights into customer needs through its innovative platform. Announcing its global alpha release, Heatseeker aims to democratize access to market data, making it easier for businesses to validate their ideas and understand market demands without the need for extensive data science knowledge or large social media followings.
The platform simplifies business idea validation and market research by utilizing social media tests to gauge customer engagement with specific value propositions. This approach addresses the limitations faced by new founders who lack the resources for in-house data science teams or significant social media influence.
Kate O’Keeffe, co-founder and CEO of Heatseeker, emphasized the platform's mission, stating, "Our mission is to help founders stop guessing and start testing. Traditional market research is expensive and often doesn’t reflect actual customer behavior. We want to give founders the equivalent of access to real customer insights on speed dial."
Heatseeker's methodology includes scanning competitors' websites and incorporating sentiment analysis from online review sites to provide a comprehensive, real-time understanding of the market. Fiona Triaca, co-founder and CPO, highlighted the platform's goal to support founders and their teams by being the "growth engine for your business," enabling product decisions to be backed by data.
The alpha release of Heatseeker is focused on gathering user feedback to refine its offerings, with future updates planned to introduce an innovative AI User feature. This feature will leverage synthetic data generated from real market data to offer even more precise insights.
Startups can sign up for alpha access to Heatseeker at www.Heatseeker.ai.
Source: Heatseeker via Newswire
