Imprint Engine Acquires Gifting Software Firm Bluebird CX
Imprint Engine Co-founders Caleb Gilbertson & Travis Veit (right two pictured) stand with new business partner and Bluebird CX founder, Raul Rodriguez (left) ● Photo Credit: Imprint Engine + Bluebird CX
MINNEAPOLIS, October 3, 2023 (VSNewsNetwork.com) - Full-service brand experience agency, Imprint Engine, has officially declared its acquisition of gifting software specialist, Bluebird CX. This development comes as part of Imprint Engine's continued commitment to streamlining and expanding its branded apparel, merch, and print services for enterprise companies.
CEO of Imprint Engine, Caleb Gilbertson, articulated the drive behind the acquisition, saying, "We've made significant tech advancements over the years, especially in developing company stores where employees or customers can seamlessly shop. Acquiring Bluebird CX was the logical next step to enhance our service offering and cater to the rising demand for personalized gifting experiences."
Bluebird CX has carved a niche for itself by providing a platform that specializes in dispatching personalized physical and digital e-gifts to diverse recipients. One of its standout features is its aptitude for launching gifting campaigns with ease and its seamless compatibility with leading CRMs and marketing tools, including Hubspot, Salesforce, and Marketo.
This acquisition sees former Bluebird CEO, Raul Rodriguez, transitioning into a key role focused on digital product development at Imprint Engine.
Highlighting the company's ethos, Gilbertson remarked, "What we say here at Imprint Engine is, 'Great products come and go, but great experiences live on.'"
To learn more, visit www.imprintengine.com.
Source: Imprint Engine via Newswire
