Shaping The Future Receives Global Recognition for Corporate Identity Work

Business
Written By VS BRANDS

Ahmed Bin Baz, Chief Creative Officer & Founder, Shaping The Future ● Photo Credit: Shaping The Future

RIYADH, June 7, 2024 (VSNewsNetwork.com) - Shaping The Future (STF), a creative consulting firm based in Saudi Arabia, has achieved significant international recognition by winning the Muse Creative Awards in the Corporate Identity category for their KONOZ project. The $1.7 billion KONOZ development in Riyadh, inspired by gemstones, has been lauded for its innovative approach and cultural integration, highlighting STF’s commitment to impactful corporate identities.

STF Awards ● Shaping the Future has won three international awards; two from Muse Creative Awards and one World Brand Design Society Awards ● Photo Credit: Shaping The Future

A recent company press release explains that the firm operates across four disciplines: Advisory, Agency, Spaces, and Digital. The firm integrates Saudi Arabia’s cultural heritage into its projects, including its work with ROSHN, a real estate development company established by the Saudi Public Investment Fund. This project focuses on blending traditional elements with modern design to create a unique corporate identity.

STF’s diverse team, comprising professionals from various nationalities, has been instrumental in bringing different perspectives to their projects. The World Brand Design Society (WBDS) recognized STF as the only Saudi company among the top agencies worldwide. STF's AO PARK Mall project, a $400 million retail development, not only won in the Corporate Identity category but was also shortlisted for the World Brand Design Society Awards. AO PARK is expected to become a significant cultural and entertainment destination in the region.

Moreover, STF's "MODON HQ & Pavilion" project has been shortlisted for the Commercial Project of the Year by Construction Week, underscoring the firm’s capabilities in commercial design.

For more information, visit stf.com.sa.

Source: Shaping The Future | STF via Newswire

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