8th Wonder Brewery Announces Brand Revamp and Expansion Strategy

Food & Drink

Oct 30

HOUSTON, October 30, 2023 (VSNewsNetwork.com) - 8th Wonder Brewery has unveiled a redesigned brand image and announced plans for expansion into new markets and product categories. The Houston-based brewery, recently acquired by Bayou City Hemp (BCH), aims to broaden its consumer base across Texas and venture into non-alcoholic beer and ready-to-drink spirits.

"Industry partners will see a refreshed aesthetic signifying the evolution of the brand while preserving the iconic spirit of 8th Wonder that Texans know and love," stated Ben Meggs, CEO of 8th Wonder and Bayou City Hemp Co.

The brewery's refreshed look focuses on new can designs for its core four beers: Dome Foam, Cougar Paw, TEX, and IP8. These redesigned cans aim to capture the essence of the brand's Texas heritage while offering a modern, eye-catching appeal. "We wanted to create a clean, modern look that reflects our forward-thinking mindset while staying true to our heritage," said Nathan Woeber, 8th Wonder's Creative Director. Alongside the aesthetic changes, IP8 will also see a recipe modification.

The expansion strategy is not limited to packaging. 8th Wonder plans to diversify its taproom and tasting room offerings, including a range of low-dose, hemp-derived THC beverages. These non-alcoholic options will vary in THC content from 2mg to 10mg per serving and come in flavors such as Ranch Water, Paloma, and Cherry Limeade. The company also plans facility upgrades to enhance customer experience, catering to fans of beer, spirits, and cannabis-based products.

For more details on 8th Wonder Brewery's new look and expansion plans, visit www.8thwonder.com.

Source: 8th Wonder via Newswire