Eftsure Expands to U.S. Market, Appoints Jon Soldan as Global CEO

Jon Soldan, Global CEO, Eftsure

SALT LAKE CITY, May 21, 2024 (VSNewsNetwork.com) - Eftsure, an Australian company specializing in payment protection solutions, has announced its expansion into the U.S. market and the appointment of Jon Soldan as its global Chief Executive Officer. This strategic move aims to address the escalating challenges of digital fraud and cyber threats enhanced by artificial intelligence.

Mark Chazan, co-founder and CEO for Australia and New Zealand, emphasized the success of Eftsure in the region: “Since Eftsure’s inception, we’ve amassed a unique and growing database containing several million verified vendors and have saved companies hundreds of millions of dollars in thwarted fraud attempts.” Chazan will continue to lead efforts in Australia and New Zealand to maintain the momentum in these markets.

Jon Soldan, who will lead the global operations from Salt Lake City, Utah, brings a wealth of experience from his previous leadership roles at major companies including Oracle, Entrata, HealthEquity, and Slingshot Technology. Soldan recently served as SVP and GM at RealPage. He shared his enthusiasm about his new role, stating, “The rise of cybercrime is a problem felt by businesses all over the world, and it is an even bigger issue in heavily targeted countries like the U.S. It is exciting to join such a great team and company, backed by incredible investors (LevelEquity). We are solving very real and urgent problems facing businesses around the world.”

Eftsure reports that it protects hundreds of billions of dollars in business payments annually in Australia and New Zealand, with plans to extend this security to U.S. businesses. The expansion comes at a critical time as the FBI estimates annual losses of $50 billion due to business email compromise (BEC) scams in the U.S. alone.

For more details about Eftsure and its services, visit www.eftsure.com.

Source: Eftsure via Newswire