Strive Appoints Julie Rieken as CEO to Enhance HR Technology Solutions

Julie Rieken, CEO of Strive ● Photo Credit: Strive via Newswire

DENVER, May 17, 2024 (VSNewsNetwork.com) - Julie Rieken has been named the new Chief Executive Officer of Strive, a company specializing in benefits navigation and employee experience solutions. Rieken transitions to Strive after a successful period at Trakstar, an HR SaaS platform known for its comprehensive employee lifecycle management tools.

Franklin Foster, Founding Partner at Propel Equity, commented on the appointment, stating, "Julie is an industry-recognized visionary and thought leader. She has a demonstrated track record of driving growth and creating value, and her commercial and product knowledge makes her an ideal partner for Strive’s customers."

Rieken brings extensive experience to Strive, having previously facilitated significant growth at Trakstar through strategic expansions and acquisitions, which culminated in the company's acquisition by Mitratech. Her tenure at Trakstar was marked by a 12.5x increase in revenue and the expansion of service offerings to include a connected suite of HR products.

Reflecting on her new role, Rieken expressed her enthusiasm about leveraging her expertise to further develop Strive’s offerings. "I am passionate about creating human resources solutions that improve the relationship between employee and employer," said Rieken. "I am excited to apply those passions and acquired insights to help lead Strive forward in its next phase of growth."

At Strive, Rieken aims to enhance how employees engage with their benefits and integrate various HR tools into one comprehensive application, fostering a stronger community and workplace culture.

For more information about Strive and their services, please visit www.onestrive.com.

Source: Strive via Newswire