U.S. Polo Assn. Debuts Sport-Inspired Fall-Winter 2023 Collection with Global Ambiance

Fashion

Sep 30

WEST PALM BEACH, Fla., September 26, 2023 (VSNewsNetwork.com) - U.S. Polo Assn., the official representation of the United States Polo Association (USPA), is taking the fashion stage with its Fall-Winter Collection for 2023. Set against the idyllic Blue Ridge Mountains, the brand's global photoshoot captured the essence of Northern Georgia's historic colleges, gleaming lakes, and autumnal charm, painting the ideal canvas for its all-American collection.

The collection, grounded in the brand's athletic roots, features bold patterns, varsity-inspired lettering, and warm flannels. The visual narrative, based in a collegiate setting, brings to life earthy-hued long-sleeve polo shirts combined with textured sweaters and lightweight puffer vests. These visuals, capturing the collection against vintage architecture and serene parks, will be leveraged globally both in stores and digitally.

Reflecting on the launch, J. Michael Prince, President and CEO of USPA Global Licensing said, “The launch of our Fall-Winter 2023 Collection...captures our authentic connection to the sport of polo...U.S. Polo Assn. looks forward to bringing this collection to consumers for the upcoming holiday season as we continue to build on our global momentum with great products at affordable prices.”

The latest collection, mirroring timeless campus styles, is a medley of soft textures, easy fits, and fabrics that spell comfort. From rich burgundies to golden yellows, the collection offers a palette that can be teamed with traditional khaki and denim hues. Moreover, it incorporates versatile pieces such as dresses, corduroy shackets, winter accessories, and an array of footwear for all ages.

Brian Kaminer, SVP of Brand and Product Development for the U.S. Polo Assn. brand, shed light on the creative process, noting, “Our Design Team is excited to bring to market updates on classics for the U.S. Polo Assn. Fall-Winter 2023 Season...Each season we challenge our creativity in search of unique design elements that translate our classic, all-American styling into garments that become the favorite items in our customer's wardrobes.”

Staying true to its roots, U.S. Polo Assn.'s latest collection echoes the brand's signature red, white, and blue stripe detail. Additionally, it harmoniously blends unique styling, superior fabric quality, and seasonal comfort. Notably, the collection integrates USPA Life apparel featuring sustainable elements.

Learn more at www.uspoloassnglobal.com.

Source: USPA Global Licensing Inc. via Newswire