U.S. Polo Assn. Opens Its Largest Store in Bengaluru, India

Photo Credit: U.S. Polo Assn.

WEST PALM BEACH, Fla., March 15, 2024 (VSNewsNetwork.com) - U.S. Polo Assn., the official brand of the United States Polo Association (USPA) and a leading casualwear brand in India, has launched its largest store in the country, located in Bengaluru, India. The expansive store, covering over 6,000 sq. ft. across three floors, is situated in the Jayanagar neighborhood, known for its affluent residential and commercial community. This move is part of U.S. Polo Assn.'s strategy to expand its retail presence in India, aiming for $1 billion in sales within the country in the upcoming years.

The new store features modern decor and sport-inspired accessories, offering customers an immersive shopping experience that highlights the brand's rich heritage in polo. The design emphasizes the sporty and fashionable aspects of U.S. Polo Assn., with a special focus on the iconic "polo shirt wall" that represents the brand's classic and timeless appeal.

J. Michael Prince, President and CEO of USPA Global Licensing Inc., the entity responsible for managing and marketing the U.S. Polo Assn. brand, commented on the strategic importance of the new flagship store, "An important part of the brand's growth strategy is about omnichannel marketing and engaging the customer where they want to be. By focusing on brick-and-mortar global flagship stores like this one in Bengaluru that is very special, U.S. Polo Assn. fans can experience the brand at home through our digital site or in-store, all with a great experience, beautiful sport and fashion imagery, as well as authentic storytelling."

The Bengaluru store also debuts the Spring-Summer '24 Womenswear Collection in India, previously only available online, and is the first to offer the complete range of U.S. Polo Assn. product categories, including mainline, sport, denim, womenswear, footwear, kidswear, accessories, and innerwear.

Amitabh Suri, CEO of U.S. Polo Assn. India, expressed his enthusiasm for the new flagship, "Our flagship store at Jayanagar isn't just a brick-and-mortar expansion, it's a statement and a one-of-a-kind experience for Bengaluru customers, speaking volumes about the prowess of U.S. Polo Assn., a brand as legendary as the sport itself. Bengaluru has been a fast-growing market for USPA over the past few years, making it the perfect choice to open our largest flagship store. And in our commitment to Indian fans, we are focusing on the ever-evolving preferences of Indian consumers."

With over 400 brand stores and more than 2,000 shop-in-shops across over 200 cities in India, U.S. Polo Assn.'s retail footprint continues to grow, reflecting the brand's increasing popularity in the country. The brand also plans to open 100 more stores in the coming years, further solidifying its presence in India's casual wear market.

For more information, visit www.USPoloAssn.in.

Source: USPA Global Licensing Inc. via Newswire