Red Rock Deli and Pnau Collaborate on Music Track to Celebrate International Potato Chip Day
Pnau X Red Rock Deli ● Photo Credit: Red Rock Deli
SYDNEY, March 15, 2024 (VSNewsNetwork.com) - Australian chip brand Red Rock Deli has collaborated with the L.A.-based, multi-platinum Australian music group Pnau to produce a music track titled "All Your Energy," using sounds from the brand's ingredients. This partnership aligns with the launch of Red Rock Deli's 'Awaken Your Senses' campaign and celebrates International Potato Chip Day.
The track features unique sounds such as a chili "clap," lime "synth," and black pepper "bass," all derived from Red Rock Deli's ingredients. These sounds were manipulated into musical elements to create the track, showcasing a fusion of Pnau's electronic music with Red Rock Deli's flavors.
Nick Littlemore of Pnau shared his thoughts on the collaboration: "Working with Red Rock Deli on ‘All Your Energy’ has been an interesting space for us to play in. The fusion of music and food is something we haven’t done before, and it sets a new challenge for us. ‘All Your Energy’ is a quintessential Pnau track but with complex new layers for our fans to explore.”
The process involved experimenting with the ingredients to discover their inherent musical qualities, leading to the creation of unexpected sounds. For example, the track's hi-hats were produced by combining the crunch of a Red Rock Deli potato chip with the sound of an electric starter from a gas stovetop, illustrating the creative approach to merging the worlds of food and music.
"All Your Energy" is now available on Spotify and Apple Music. For more information, visit www.redrockdeli.com.au.
Source: Red Rock Deli via Newswire
