UKG Appoints Sarah Hodges as Chief Marketing Officer

Sarah Hodges, Chief Marketing Officer, UKG | Effective January 6, 2025・ Photo Credit: UKG

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LOWELL, Mass. & WESTON, Fla., December 16, 2024 (VSNewsNetwork.com) – HR and workforce management company, UKG, has announced the appointment of Sarah Hodges as Chief Marketing Officer (CMO), effective January 6, 2025. According to the company.Hodges will lead brand awareness, creative experiences, product and industry marketing, field marketing, and customer advocacy.

Hodges, who will report to UKG President, GTM, Rachel Barger, has over 20 years of experience in marketing leadership and go-to-market strategy, including roles at Autodesk and Procore Technologies.

“Sarah is a passionate leader with a customer-centric mindset, bringing more than 20 years of experience in impactful marketing and go-to-market strategy to UKG. She possesses a deep understanding of frontline worker populations and has an exceptional track record of driving transformative change to grow brand affinity across key market segments worldwide. Building on our strong foundation and market leadership, Sarah will be influential in writing the next chapter of our UKG growth story with an enthusiastic focus on keeping our customers and their tens of millions of employees at the center of everything we do,” said Barger.

Hodges is currently the CMO at Procore Technologies, where she oversees the company’s global marketing strategy and execution. Before Procore, she held multiple leadership roles at Autodesk, including serving as General Manager of ShotGrid and Vice President of Product Management for Autodesk’s Media and Entertainment portfolio.

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"While the majority of my career has been with established, global SaaS companies, I believe in using an entrepreneurial mindset to accelerate progress and take companies to new heights. With its unique blend of market-leading, 75-year history and innovation agility, UKG is the perfect fit for me. I cannot wait to tap into UKG’s unparalleled data insights on the world of work to continue to disrupt the HCM industry and drive positive change for 80,000-plus organizations and around the world," said Hodges.

Hodges will be based at the company’s headquarters in Lowell, Massachusetts. In addition to her professional experience, she serves on the Board of Trustees at Boston Children’s Museum and is recognized for her advocacy for women in technology.

Hodges’ appointment follows UKG’s recent leadership additions, including Chief Communications Officer Jennifer Hanley, incoming President and CFO Arlen Shenkman, and Chief Product Officer Suresh Vittal, who is set to join later in January.

For more information, visit www.ukg.com.

Source: UKG