Korea Tourism Organization Names Heejin Cho as Regional Director for the Americas
Ms. Heejin Cho, Regional Director for the Americas and Head of the New York Office, The Korea Tourism Organization ● Photo Credit: Korea Tourism Organization
NEW YORK, October 25, 2024 (VSNewsNetwork.com) – The Korea Tourism Organization (KTO), a government organization under the Ministry of Culture, Sports, and Tourism, has appointed Heejin Cho as the new Regional Director for the Americas and Head of the New York Office. Cho began her role on September 15, 2024, and, according to the organization, will oversee efforts to promote Korea as a leading destination for U.S. travelers.
Cho has held several positions within KTO, including Executive Director of International Tourism Marketing. Her previous experience includes working as a researcher at the World Tourism Organization, where she gained expertise in global tourism strategies.
As Regional Director, Cho will focus on expanding partnerships with U.S. travel companies, promoting luxury tourism experiences, and introducing niche offerings such as education-based travel and specialized tours. Cho will also focus on leveraging K-culture, including K-pop and K-dramas, to attract a broader audience to Korea.
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"I am excited to take on this role and look forward to working closely with our partners to showcase the diverse and vibrant experiences Korea has to offer. The U.S. is one of Korea’s top four inbound markets, with significant potential for future growth. From K-pop and K-dramas to luxury and special interest tourism, we are committed to ensuring that every visitor finds something that resonates with them and deepens their connection to Korea," said Cho.
KTO also plans to enhance its digital marketing efforts to target specific traveler groups, including younger audiences and luxury travelers. The organization aims to position Korea as a hub for international conferences and events, offering customized support to academic and professional organizations.
For more information, visit www.visitkorea.or.kr.
Source: Korea Tourism Organization
