Rare Sense Introduces AI Technology for Efficient Fashion Photoshoots
Photo Credit: Rare Sense
LOS ANGELES, December 19, 2023 (VSNewsNetwork.com) - Rare Sense, a venture-backed technology company, has introduced a new Artificial Intelligence (AI) tool aimed at transforming the fashion photography industry. According to the company, this AI technology enables fashion brands to efficiently produce high-end photoshoots of real-world apparel and accessories.
In traditional fashion photography, brands often incur significant expenses for models, makeup artists, photographers, and post-production efforts, with photoshoots extending over lengthy periods. Rare Sense's AI tool, however, promises to streamline this process by reducing the time and costs involved.
As stated by Rare Sense, the AI allows fashion brands to quickly convert a few photos of clothing items into detailed photoshoots, providing unlimited customization options. This advancement comes at a time when the fashion industry is increasingly focusing on sustainability, seeking to minimize the use of physical resources.
Sophia Pervez, Chief Sales Officer at Rare Sense, highlighted the benefits of this technology. "Fashion brands can now enjoy the creativity of high fashion photoshoots without the logistical challenges and expenses," Pervez said. "It's super exciting and is going to change how we think about fashion campaigns."
The AI tool from Rare Sense not only enhances creative control for fashion brands but also offers cost-efficiency, potentially reducing photography costs by up to 90%. Additionally, it optimizes the time required for producing photoshoots, a significant shift from the traditional weeks- or months-long processes.
Currently, Rare Sense provides a concierge AI service to fashion brands, aiding in campaign shoots, lookbooks, editorials, social media content, and website visuals. The company is also developing AI assistants for brands to autonomously create their photoshoots, moving towards a fully automated 'text-to-photoshoot' service.
Learn more at www.raresense.so.
Source: Rare Sense via Newswire
