Innovative Partnerships Group Names Todd Marksberry as Executive Advisor
Todd Marksberry, Executive Advisor, Innovative Partnerships Group ● Photo Credit: Innovative Partnerships Group
LOS ANGELES, November 7, 2024 (VSNewsNetwork.com) – Consulting and business development agency, Innovative Partnerships Group, has announced the appointment of Todd Marksberry as Executive Advisor. Marksberry will focus on expanding the firm’s consulting and business development services within the financial services industry, including sponsorship and naming rights for organizations such as credit unions, banks, fintechs, credit card companies, and payment solution providers.
"We've known for quite some time about Todd's reputation and vision for how naming rights and sponsorships get done in financial services, as well as how Todd would assist behind the scenes with fellow Credit Union CEOs, helping them unlock value in their partnerships. We knew Todd would be the perfect fit as we look to expand our presence and help get the word out about Innovative Partnerships Group's next generation valuation platforms and custom research regarding financial services and credit unions," said Jeff Marks, founder and CEO of Innovative Partnerships Group.
Marksberry previously served as CEO of Canvas Credit Union, where he led the organization in establishing a naming rights partnership with Colorado State University and expanded partnerships with other local institutions, including CSU Pueblo, the University of Denver, and Children’s Hospital Colorado. During his nine years with Canvas, the credit union grew its assets from $1.5 billion to $4.5 billion.
"I spent a lot of time researching the landscape for a sponsorship agency with whom I could hang my hat and leverage my financial services experience and help build next generation partnerships. Innovative Partnerships Group was the perfect fit based on their reputation and valuation and measurement capabilities specific to the credit union industry," said Marksberry.
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Marksberry has held numerous industry leadership roles, including board positions with Origence and Co-op Solutions, chair of the GoWest Credit Union Association, and a seat on the board of the Colorado Sports Hall of Fame. In 2020, the Denver Business Journal recognized him as "Most Admired CEO."
Innovative Partnerships Group is known for its work in developing long-term sponsorship and naming rights partnerships across sports, entertainment, and corporate sectors. The firm’s Partnership Intelligence™ system offers advanced tools for valuation and measurement of sponsorship partnerships. For more information, visit www.ipg360.com.
Source: Innovative Partnerships Group
